Web Design

How to design your website to get the best performance
With over 42 million on-line shoppers in the UK, e-retail sales have been grown by 71% in the last two years.

Did you know that 51% of online shoppers who place items in their shopping carts, don’t buy?
Your website needs to be well built and designed, to get the best performance out of your website.

Homepage – web design
A homepage is like a shopfront: show me whether it’s worth going into
your shop or website or I may just move on. I like homepages that show who you are, what you sell, and any exciting offers. Give me clear headings, so I know what else I can find on your site

Top tips: Informative, clear homepage
Assure the visitor that they have landed at the right site – clearly display your brand and any unique selling points.
Avoid long introductions as customers will seek this information in the ‘about us’ section.

Top tips: Page layout important in web design
Optimal page web design: Show visitors a clean and easy to understand homepage which isn’t cluttered and has all relevant information available on the top of the page.

Top tips: Website navigation
Good web design, makes it easy to navigate: You want visitors to proceed beyond your homepage. With so many potential routes a visitor could take, make sure they don’t get lost. Options on where to navigate next should be clear and simple e.g. using site search, top/side navigation, and/or product links.