Google Algorithm Change History


Unnamed Update — March 24, 2014

Major algorithm flux trackers and webmaster chatter spiked around 3/24-3/25, and some speculated that the new, "softer" Panda update had arrived. Many sites reported ranking changes, but this update was never confirmed by Google.


Did the Softer Panda Update Arrive on March 24, 2014? (GSQi)


Page Layout #3 — February 6, 2014

Google "refreshed" their page layout algorithm, also known as "top heavy". Originally launched in January 2012, the page layout algorithm penalizes sites with too many ads above the fold.


Google Updates Its Page Layout Algorithm To Go After Sites "Top Heavy" With Ads (SEL)